New Plan Needed to Lure Millennials Back to Wisconsin |
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News - Articles for State & Local |
Written by Wisconsin Senate, Tony Palese |
Friday, 30 March 2018 17:06 |
http://newiprogressive.com/images/stories/S5/wisc-leaving-s5.jpg LA CROSSE, WI – After Gov. Walker and Legislative Republicans approved a $7 million taxpayer-funded ad campaign aimed at luring millennials back to Wisconsin from places like Chicago and Minneapolis, Senate Democratic Leader Jennifer Shilling (D-La Crosse) noticed something was missing.
Shilling suggested a revamped marketing strategy to tout other aspects of Wisconsin and Gov. Walker’s “Ambition Agenda” that resonate more with young 20-somethings. “Millennials want to feel at home and we should let them know that Wisconsin still has that sense of nostalgia they remember. Dial-up internet, bumpy roads and outdated classrooms. Thanks to Gov. Walker, we still have it all,” said Shilling. “The drinking water might taste a little different and the air might not smell quite as sweet as you remember, but once you start making over $35 million a year in Wisconsin, you’ll be eligible for a whole bunch of new Republican tax breaks.” Given that Wisconsin doesn’t allow individuals to save thousands of dollars a year refinancing student loans at lower rates like they can in neighboring Minnesota, there may be other benefits to moving back home. “Most parents would gladly welcome their kids back home,” added Shilling. “They might have to move a few boxes from the spare bedroom or tidy up the basement futon, but what homesick young entrepreneur would turn down the opportunity for a roof over their head and an extra hand with their laundry. So Gov. Walker won’t let you refinance your student loans and afford that new car or starter house you wanted. At least there’s mom’s cooking. I dare you to find me one person who wouldn’t move back to Wisconsin for an endless supply of homemade tater tot casserole.”
“Rather than wasting money on drink coasters and health club ads, we should promise to give anyone who moves back home a quality, hand-crafted, Made in Wisconsin, Badger State-shaped cast iron skillet,” concluded Shilling. “It’s a win-win for Wisconsin businesses as well as the dairy producers and potato growers who will undoubtedly see an uptick in sales as a result.” Shilling noted the plan would likely cost less than Gov. Walker’s $4.5 billion giveaway to the Taiwan-based electronics manufacturer Foxconn. |
Last Updated on Friday, 30 March 2018 17:27 |
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