Paid media part of ongoing $14 million environmental swing voter program.
Washington, D.C. — As part of its ongoing $14 million anti-Trump campaign targeting ‘environmental swing voters,’ LCV Victory Fund released new digital ads and direct mail that expose the truth about Donald Trump’s harmful environmental record, and its similarities to his coronavirus response. The ongoing paid media campaign targets voters in the battleground states of Arizona, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin. LCV Victory Fund is partnering with Priorities USA Action for the digital programs in Michigan, Florida, Pennsylvania, and Wisconsin. Since the start of the paid media campaign last month, the ads have had tens of millions of impressions on various digital platforms including Facebook, YouTube, and Hulu across all six battleground states. WATCH: "Titans" WATCH: "Hook" WATCH: "Serious" WATCH: "Tapped" WATCH: "Cries Hoax" WATCH: "Family" WATCH: "Every Year" WATCH: "Out of Sight" MAILER: “Warning” MAILER: “Hoax” MAILER: “Losing Arizona” MAILER: “Water & Health" MAILER: “Our North Carolina” MAILER: “Doctor” “Donald Trump is currently exploiting a nation in pain, in the middle of a pandemic that is disproportionately harmful to Black, Latinx and Indigenous communities, to dismantle environmental policies that protect our children and families,” said Pete Maysmith, LCV Victory Fund Senior Vice President of Campaigns. “Voters need to know that Trump refuses to listen to experts, prioritizes corporations over people, and denies the threat of climate change just like he denied the threat of the coronavirus. Trump is putting the health of our communities at extreme risk, especially communities of color and low-income communities.” “Donald Trump’s environmental record is self-serving, reckless, and dangerous,” said Priorities USA Executive Director Patrick McHugh. “Voters deserve to hear the truth about the existential threat that four more years of Trump represents, and the disproportionate harm his policies stand to bring to our most vulnerable communities, already hurting from the multiple crises we’re facing as a nation.” The new ads and mail use research-driven messaging about Trump’s record on climate, and its links to the coronavirus pandemic, as well as the environment, and the damage he’s doing to clean air and drinkable water. Some of the ads address state-specific environmental issues, like “Out of Sight,” which is running in Arizona and points to the state’s extremely high air pollution levels and the negative impacts that Trump’s latest rollbacks of air pollution safeguards could have on Arizonans’ health, including exacerbating the symptoms of coronavirus. In North Carolina, “Family” and “Tapped” call attention to the highly contaminated drinking water in the state, including with toxic coal ash, and the way Trump’s actions are making contamination worse. This high-frequency digital advertising and accompanying high repetition direct mail program is targeted at a total universe of 1.58 million “environmental swing voters” who were identified through advanced modeling techniques. The program will continue to run until the Democratic National Convention on August 16. Scripts of the new ads are below. “Titans” Our kids aren’t titans of industry Or big political donors But their safety still matters Corporate polluters are letting cancer causing chemicals Into drinking water across the state And President Trump stood up for them But he should be standing up for our kids “Hook” You can’t see the toxins corporate polluters let into our drinking water But you can see how they get away with it Because instead of requiring polluters to pay for their mess Trump’s letting chemical companies off the hook Ignoring the science and the health experts who know When polluters don’t pay for the poisons they’ve put in our drinking water We pay With our health Donald Trump has consequences for all of us “Serious” You should listen to experts Even if you think you know best But while 97% of experts warned about climate change Trump: ‘Global warming … a lot of it’s a hoax’ And when coronavirus came Trump: ‘This is their new hoax’ Every time, Trump only listens to himself “Tapped” We should now have to worry about our water But North Carolina has tap water with the highest contamination From cancer causing forever chemicals Donald Trump is gutting water pollution protections And opposing limits on dumping those forever chemicals into our water “Cries Hoax” Trump cries hoax and we pay the price Trump: ‘A lot of it’s a hoax’ Trump: ‘This is their new hoax’ Trump: ‘It’s a hoax, a lot of it’ Trump: ‘It’s a hoax’ Trump denied the threat of coronavirus just like he denied the threat of climate change Trump doesn’t listen to experts Instead he cries hoax “Family” Drinking water Taking a bath Brushing teeth If our water isn’t safe Our family isn’t safe But North Carolina has tap water with the highest contamination From cancer causing forever chemicals Now Donald Trump is gutting water pollution protections Even from toxic coal ash And opposing safeguards that would limit The dangerous forever chemicals in our water We all hoped he’d be different But we have to look out for our families’ health “Every Year” Matthew, Florence, Dorian Every year stronger, more dangerous Climate change It’s raising sea levels and producing bigger storms But Donald Trump called the science a hoax And he’s rolling back limits on carbon pollution that causes it Overruling NASA, the Pentagon, and climate scientists who say we need urgent action For us that means more flooding, more destruction Donald Trump is making it worse “Out of Sight” While one crisis is dominating the headlines Another is happening out of sight Donald Trump is blocking safeguards on dangerous air pollutants Toxic metals, like mercury, linked to brain damage And lung damaging industrial particles Even after a study showed a troubling link to higher coronavirus death rates Arizona has some of the most polluted air in the nation When we’re at risk, Donald Trump is making it worse
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