Priorities USA Places $65 Million in TV Reservations Through November |
Elections, Elected Officials, Political Parties |
Written by Priorities USA Press |
Tuesday, 21 April 2020 09:53 |
TV Ads Will Run in Arizona, Florida, Michigan, North Carolina, Pennsylvania and Wisconsin Washington, DC — Priorities USA Action is beginning to place $64.7 million in TV reservations today across six key battleground states through Election Day. Initially, Priorities had made reservations through July, when the Democratic National Convention was originally scheduled to be held. Now that the primary has ended early and Vice President Joe Biden is the presumptive Democratic nominee, Priorities is moving on from its primary plans and into full general election mode. These reservations come as Priorities has expanded its 2020 cycle budget to $200 million. Priorities has single-handedly outspent Trump across key battleground states online and on television since July 2019 and is now expanding into more states and markets to ensure we're giving Biden multiple paths to 270 electoral votes. The Trump campaign is currently suing a small TV station in Wisconsin for airing one of Priorities' ads that holds Trump accountable for his failed coronavirus pandemic response. Priorities has already reserved an initial $17 million in fall digital ads on YouTube, Hulu, VEVO, Univision, digital TV vendors like Roku, and digital radio vendors like Pandora and iHeart Radio, and will be adding more in the weeks to come. A large portion of Priorities' future digital spending, including on Facebook, will be purchased with more flexibility via auction, not reservations, and is not included in these totals. Arizona: ~$6.5 million
Florida: ~$13 million
Michigan: ~$17 million
North Carolina: ~$4.8 million
Pennsylvania: ~$13 million
Wisconsin: ~$10.4 million
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